| Table of contents |
|
| 1 The concept |
6 |
| 1.1 Setting the scene – Strengthening cooperation between research and policymaking |
7 |
| 1.2 The big challenge – Making research accessible to policymakers |
8 |
| 1.3 The seventh Framework Programme – Supporting research in Socio-economic Sciences and Humanities |
9 |
| 1.4 Defining issues – Effective identification of policy-relevant issues |
10 |
| 1.5 Knowledge transfer – Two-way dialogue |
11 |
| 1.6 Teamwork – Creating the right communication and dissemination team |
12
|
| 1.7 Identifying audiences – The relevant target groups |
13 |
| 2 The policy brief – Engaging and sustaining interest |
14 |
| 2.1 Relevance |
15 |
| 2.2 Form and style |
16 |
| 2.3 The power of page one |
17
|
| 2.4 Title bar |
18 |
| 2.5 Introduction |
19 |
| 2.6 Evidence and analysis |
20 |
| 2.7 Policy implications and recommendations |
22
|
| 2.8 Research parameters |
24 |
| 2.9 Project identity |
25 |
| 3 Some practical means |
26 |
| 3.1 The website – An interactive platform |
27 |
| 3.2 The project flyer – Attracting potential interest |
28 |
| 3.3 The project brochure – Stimulating the interest of key stakeholders |
29 |
| 3.4 Communicating with stakeholders – Finding the right language |
30 |
| 3.5 Meet the press – Attracting and maintaining appropriate media attention |
31 |
| 3.6 Policy panels and briefing sessions – Focussed and targeted communication |
32 |
| 3.7 The final conference – Maximising impact |
33 |
| 3.8 The final publishable summary report |
34 |
| 4 Ten steps towards an effective dissemination strategy |
35 |
| 5 Glossary |
36 |
| 6 Selected bibliography |
37 |
| 7 Annexes |
39 |
| 7.1 Example of policy brief – Innodrive |
40 |
| 7.2 Guidelines for project websites |
48 |
| 7.3 Example of project flyer |
50 |
| 7.4 Example of project brochure |
52 |
| 7.5 Guidelines for project final conferences |
56 |