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Communicating research for evidence-based policymaking
2010
European Commission

Cutting-edge research should be the hallmark of the EU Framework Programmes. From conception, throughout their lifespan and in their conclusions they have the potential to provide answers to many of the challenges faced by our societies. Research in the socio-economic sciences and humanities in particular provides us with important insights to support evidence-based policymaking in Europe. Better policies are particularly needed in the current difficult social and economic climate.

The social and economic challenges which we face require policymaking at all levels - regional, national and European - to move beyond traditional paradigms and create responses which offer sustainable solutions now and in the future. The European Economic Recovery Plan (1) and the EU 2020 strategy (2) create the broad policy context for this approach. “Smart” investment, which focuses on the skills that are needed for the future, is seen as a major pillar of Europe’s strategy to respond to the challenges it faces. The research projects funded under the Framework Programmes can play a major role in giving shape to this approach.

The Directorate-General for Research is supporting researchers and project coordinators in meeting these challenges. In wide-ranging discussions with policymakers and researchers it has explored how to best ensure dialogue between both areas. This dialogue is crucial if the policy messages provided by the research supported by the EU are to contribute to the development of the strategies and approaches necessitated by the realities we face.

This guide is the most recent stage of this process of identifying needs and developing appropriate support. It builds on the work undertaken in our earlier publication “Scientific evidence for policy-making” which identified the key priorities for deepening communication and strengthening the transfer of knowledge and experience between research and policymaking.

This publication is designed to offer an easy-to-read guide which identifies the most important stages in the development of a dynamic communication strategy and which will ensure that the projects funded under the Framework Programmes make a real difference in enabling policymakers to respond to the significant challenges we face. Divided into three parts - Concept, Policy Briefs and Practical Means – this guide is intended to help exploit research concepts into genuine policy action.


Table of contents
1 The concept 6
1.1 Setting the scene – Strengthening cooperation between research and policymaking 7
1.2 The big challenge – Making research accessible to policymakers 8
1.3 The seventh Framework Programme – Supporting research in Socio-economic Sciences and Humanities 9
1.4 Defining issues – Effective identification of policy-relevant issues 10
1.5 Knowledge transfer – Two-way dialogue 11
1.6 Teamwork – Creating the right communication and dissemination team 12

1.7 Identifying audiences – The relevant target groups 13
2 The policy brief – Engaging and sustaining interest 14
2.1 Relevance 15
2.2 Form and style 16
2.3 The power of page one 17

2.4 Title bar 18
2.5 Introduction 19
2.6 Evidence and analysis 20
2.7 Policy implications and recommendations 22

2.8 Research parameters 24
2.9 Project identity 25
3 Some practical means 26
3.1 The website – An interactive platform 27
3.2 The project flyer – Attracting potential interest 28
3.3 The project brochure – Stimulating the interest of key stakeholders 29
3.4 Communicating with stakeholders – Finding the right language 30
3.5 Meet the press – Attracting and maintaining appropriate media attention 31
3.6 Policy panels and briefing sessions – Focussed and targeted communication 32
3.7 The final conference – Maximising impact 33
3.8 The final publishable summary report 34
4 Ten steps towards an effective dissemination strategy 35
5 Glossary 36
6 Selected bibliography 37
7 Annexes 39
7.1 Example of policy brief – Innodrive 40
7.2 Guidelines for project websites 48
7.3 Example of project flyer 50
7.4 Example of project brochure 52
7.5 Guidelines for project final conferences 56


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